Leads & Conversions — this period vs the four before it
Every lead created in each period (solid bars), next to that period’s closed conversions (lighter, outlined bars) — both split by origin: phone calls a human took, the AI voice agent, and everything else (reservation and contact forms, SMS, walk-in; website checkout excluded). Leads are counted by when they were created; conversions are counted by when they closed, so a conversion bar can include leads that arrived in an earlier period. The right-most pair is the current period; the four pairs to its left are the four equivalent periods before it, so a change reads against a month of history instead of one comparison window. Conversion rate by origin is charted separately, alongside this one.
Conversion Rate — this period vs the four before it
Of the leads created in each period, the share that has converted so far — the same cohort as the Leads & Conversions chart’s solid bars, read as a rate instead of a count, by origin. They are kept apart because the AI agent converts nothing like a phone call. The current period always reads lowest: its newest leads have had no time to convert yet.
Leads & conversions by agent
Live, filterable version: data.luminuspm.com/agent_scorecard.html · pick any period there, including month-by-month back a year, by agent or by location.