The main operational and financial command center for Click Storage. Three tabs give each audience exactly what they need: Asset Manager — NOI trend, T12 revenue, ECR, delinquency buckets, and ECRI pipeline for investors and ownership. Property Manager — daily move-ins/outs, occupancy by unit type, vacant units 30+ days, rate increase schedule, and collections by agent. Operations — facility-by-facility stoplight scorecard with revenue MTD vs goal, net leasing, and lead conversion in a single view.
Daily performance tracker for the remote sales team. Tracks CSS quality scores, call answer rate, phone lead conversion, rentals closed, and collections — broken down by agent so managers can coach in real time.
Tracks Google Maps local-search visibility across every Click Storage location and search phrase combination via LocalFalcon. Surfaces current rank position (ARP/ATRP), Share of Local Voice (SoLV), and how visibility has moved vs. the previous scan, 1/3/6 months ago, and the first scan on record — with a per-pair rank history chart.
End-to-end view of the lead funnel across every channel. Tracks lead creation, conversion, and working-lead conversion, with prior-period comparison on every KPI. A channel → creator → outcome Sankey shows how leads flow from source through the agent who logged them to Converted / Unqualified / Duplicate / Open pipeline — with the CALL-credit rule applied. Includes leads-by-facility, channel & digital-attribution (GA source) tables, and an agent scorecard splitting AI voice (Patty) from human agents.
One card per facility with Revenue, OpEx, and NOI actual against Budget, Prior Year, or Underwriting for MTD, T3, YTD, or T12, filtered to SSC, Fund I, or all locations. A Normalized view strips confirmed one-time and reallocated items from the adjustment register. Each card carries a 24-month NOI sparkline and a KPI strip (RevPASF, move-ins/outs, churn, leads, delinquency); select one for its full monthly history.
Traces the path from ad spend and search to leads, rentals, and LTV. Attribution Overview — leads and rentals by source, conversion rates by type, and an M6-vs-system contrast check. Funnel & Path — the on-site purchasing journey from session to purchase. Ad Spend & CAC — Google Ads spend by facility and CAC trend. Search & Location Pages — top organic/paid queries and location-page traffic. Coverage chips flag which sources (GA4 location pages, Search Console, on-site search) are still live, still building history, or pending — by design, to track the remaining data gaps with M6.
